Scout the street before you hang the face. Then prove the audience.
Deciding where the next face goes? Open the street free — measured counts and the typical-week pattern — then compare up to five candidate points in one Street Report: footfall by hour, which side of the street carries the flow, what sits around it. Once it is up, a 7-day Audience Certificate counts the real visibility zone from video and turns it into an hourly impression profile for your media kit.
$49 per face · No hardware · Numbers straight into your media kit
The deal at stake
Advertisers ask one question. Your whole rate card rests on the answer.
“How many impressions?” — you have the face, the location, and a price. What you don't have is a number a media buyer will actually believe.
Budgets flow to the screens with dashboards
Programmatic and enterprise DOOH ship an impressions number by default. A face that can't show one quietly drops off the media plan.
You discount to close the gap
With no evidence behind the rate card, the only lever left is price. Every unverified face negotiates down from a number nobody trusts.
The measurement bureaus price you out
Geopath membership and Quividi's per-screen software are built for enterprise networks — an operator with 5–100 faces can't reach that floor.
What's really on the table isn't a report fee — it's the CPM an advertiser will accept. Certify the face and the number defends itself.
How it works
From any camera to an Audience Certificate in three steps
No hardware, no installers, no enterprise contract — the same counting engine behind every StreetProof study.
Point a camera at the face
Film the visibility zone with a phone, or send footage from a camera you already have. No sensors, no per-screen software, nothing to mount.
We count what passes
Every pedestrian and vehicle crossing the visibility zone is counted from video, then weighted with OAAA-style passenger and visibility multipliers.
Get your Audience Certificate
Within 72 hours: an hourly impressions profile for that face, a stated method, and a QR-verifiable sheet that drops straight into your media kit.
The artifact
One face. One Audience Certificate. One number a buyer will believe.
Not a dashboard subscription and not a raw CSV — a single, dated, verifiable sheet built to live in your media kit.
Audience Certificate
Face DT-014 · Storefront DOOH
Rua de Santa Catarina · Porto
Weekly audience · visibility zone
63%
37%
Supports a €7.20 CPM
Visibility-zone counts × OAAA-style passenger & visibility multipliers.
illustrative figures
What’s on every Audience Certificate
Hourly impression profile
Impressions per hour across seven days, so you can price dayparts instead of guessing a flat daily number.
Pedestrian & vehicle split
Each audience counted separately and weighted with OAAA-style passenger and visibility multipliers.
The visibility zone, stated
We publish the exact zone we counted within — a specific, defensible catchment, not a vague radius.
The CPM it supports
The number expressed in the language a media buyer already uses, ready to justify your rate card.
QR-verifiable & white-label
Anyone can verify the method behind the seal, and the sheet drops straight into your media kit.
Real proof, not adjectives
Don't take our word for the number. Audit ours.
Every claim on this page is backed by something you can open right now — a live report, the raw overlay, and the real street data underneath.
Showcase study
The real 7-day report
A complete seeded study dashboard — score, hourly profile, day-by-day matrix and benchmark. The exact engine that produces every Audience Certificate.
Open the showcase reportAnnotated overlay
Watch it count, frame by frame
A 60-second overlay clip: every silhouette boxed, tracked, and counted as it crosses the line. This is the audit trail behind the numbers.
Watch the overlay clipStreet Traffic Explorer
Explore real measured traffic
Browse ground-truth street traffic on the StreetProof hub — the same real-world data layer your visibility-zone counts are built on.
Explore live dataHow it works
One street. Up to five points. One decision.
Scout the street, open the spots you are actually considering, and walk into the negotiation with a report instead of a hunch.
Scout a street
Search an address or drop onto the map. The street preview opens free — no card, no call, no onboarding call with a sales engineer.
Free
See the free evidence
Measured counts from real sensors wherever they exist on that street, plus the typical-week pattern — the SHAPE of a normal week, so you can see the rhythm before you spend a cent.
Free · measured + pattern
Open up to five points, one at a time
Pin the exact spot you are weighing up — the corner unit, the mid-block storefront, the side with the morning sun — and open it. Each opened point collects in My analyses, ready to compare.
Up to 5 points per street
Open a point
One button per point. It analyses that exact spot: the footfall estimate with confidence and what drives it, sun and shade at the point, the context and POIs around it, transit, and who is already competing there. Opened points are saved to your analyses.
The paid unit
Compare them side by side
Your opened points line up against each other — busiest hours, which side of the street gets the crowd, which one is in shade at noon.
In My analyses
Generate ONE Street Report
Pick the points to include and get the decision document: the point-by-point comparison, a recommendation and why, the methodology, and the accuracy footnote. Re-opening a point you own costs nothing, for good; the report re-opens and exports free for 30 days.
The deliverable
Free, and honest about it
How busy is this street? Start finding out for free.
We give away the facts and a labelled taste of the model. We charge for the compute that answers your actual question — which of these spots wins.
The street preview
Open any street on the map and look around. No card, no trial clock.
Measured real-sensor data
Where real counters are deployed on a street, their counts are free to read — series, days, side-by-side comparison. Measured facts are our credibility, not our upsell.
The typical-week pattern
The SHAPE of a normal week on that street: which days and hours run hot relative to each other. Relative shape only — no absolute numbers and no this-day drivers. That is the paid point's job.
The full methodology
How the model works, what it uses, and where it is weak — published, free, and linked from every number we render.
Where to rent on that street
Availability links straight out to the local property portal for that country, and the units OpenStreetMap has mapped as vacant, flagged on the map. We link you out; we do not list units ourselves, and an OSM vacancy is a public map note — evidence, often stale, never a listing.
Re-opening what you own
A point you have opened re-opens from your library for nothing, as often as you like, for good. A Street Report re-opens and exports free while its window is active — 30 days — so you never pay twice for the same point, or for the report while you are still deciding.
What you pay for
The differentiated, per-point compute — and the report that turns it into a decision.
- The point analysis (the absolute estimate at YOUR exact spot, with confidence and drivers)
- Sun & shade, context, transit and competition at that point
- The assembled Street Report — comparison, recommendation, export
The typical-week pattern and every point analysis are an estimate produced by our model, not a guarantee — see how it works.
Pricing
Priced against the lease, not against a map subscription
A wrong location costs $800K–$2M in committed rent. Every competitor sells a platform seat by the year; we sell you the one answer you need, once.
Modeled · scout
Open one point
For a coin. Try the model on the one spot you keep coming back to.
- Footfall estimate at that exact point, with confidence and drivers
- Sun & shade, context, transit and competition at the point
- Saved to your analyses — re-opens free
- Credited at checkout if you go on to buy a package
Street Report — 1 point
The decision document for a single unit you are set on.
- Opens up to 1 point
- The assembled Street Report
- Methodology + accuracy footnote
Street Report — 3 points
A shortlist of three. The report names the winner and shows its work.
- Opens up to 3 points
- Side-by-side comparison
- Recommendation + why
Street Report — 5 points
The full scout. Five candidate spots on one street, compared, with a recommendation — for a rounding error against the rent you are about to commit.
- Opens up to 5 points — the most points per dollar
- Side-by-side comparison of all five
- Recommendation + why, ready to hand across the table
- Points you already opened are credited at checkout
Want measured proof, not a model?
Send us footage of the spot and our counting engine turns it into verified pedestrian counts. Add them to a point you already own and the measured count replaces that point's estimate — it is what the Street Report then recommends on. You can also order the counting study on its own. See the counting products.
Nothing to install, nothing to wait for
No sensors, no implementation project, no annual contract. Scout a street now and open a point when you are ready to spend.
Prices are quoted live by our billing service and charged as shown, less any points you already opened on that street (they are credited against a package at checkout). Every point analysis and Street Report is an estimate produced by our model, not a guarantee — see how it works.
Measured · video study
Ground truth: count the audience, don't model it
The scout ladder above prices the modeled analysis of the site. This is the measured upgrade — real counts in the visibility zone, for a $1 higher CPM your rate card can defend.
Audience Certificate
7 days, sampled
The per-face evidence that justifies your rate card.
- Hourly impression profile
- OAAA-style multipliers
- Visibility-zone method stated
- White-label numbers
20-face network
Up to 20 faces
Quarterly certification for a whole small network.
- Twenty faces
- Quarterly refresh
- Network media kit
- Priority processing
The CPM uplift pays for it.
Already opened a point? Turn it into a measured count: attach footage (or a camera) to that exact spot and the counted crossings replace the modeled estimate on the point — and that is what the Street Report then compares and recommends on. Counting time is billed from your minutes.
Who it's for
Is this a good location for my business?
Five people ask that question for a living. Here is what the scout loop does for each of them.
Independent owner
Don't let me sign a bad lease.
Before you commit to five years, spend an evening — not a fortune — knowing how busy your spot really is, which side of the street gets the crowd and the sun, and who is already there. The measured data is free; for the price of one slow day's revenue we analyse your five best spots and tell you which one wins, and exactly why.
Franchisee / multi-unit operator
Approve or reject this site fast — and justify it upward.
Turn a week of site-visit guesswork into a one-page, methodology-backed comparison your franchisor will accept. Score five candidate units on footfall, hours, sun and competition — and when the numbers have to be beyond argument, order a separate counting study of the winning spot and hand over measured counts.
Commercial broker / landlord
Market my unit with real footfall; place tenants faster.
List with numbers, not adjectives. Hand a prospective tenant the hourly pattern and a point analysis of the unit itself — the evidence that closes the lease instead of another round of “great foot traffic”.
Retail analyst / consultant
A defensible site model I can put my name on.
A transparent methodology you can interrogate and per-point estimates with confidence and drivers — a defensible site analysis in an afternoon rather than a quarter. When a client wants measured ground truth, commission a standalone counting study of the same spot from footage.
Pop-up, stall & mobile F&B
Which corner, which side, which hours?
Pick your exact pitch: which corner is busiest at 1pm, which side has shade at noon, which day peaks. A couple of coins per point — and the free typical-week pattern tells you whether the street is worth scouting at all.
“We count silhouettes, not people. No faces. No identities.We measure presence in the visibility zone — never attention, never a person.”
No facial recognition — ever
Presence in the zone, not attention claims
Low-resolution processing by design
GDPR & EU AI Act aligned
FAQ
Questions a media buyer would ask
How do you calculate impressions?
We count the pedestrians and vehicles that pass through a face's visibility zone in the video, then apply industry-standard passenger and visibility multipliers (OAAA-style) to turn raw counts into an impressions figure. Every step is stated on the certificate so a buyer can follow the math.
Does this fit how advertisers already buy OOH?
Yes. The certificate expresses audience as impressions with a documented method, so it slots into existing media-buying math and CPM calculations instead of asking a buyer to trust a brand-new metric.
Do you count vehicles as well as pedestrians?
For roadside and mixed faces, yes — vehicles are counted separately and weighted with a passenger multiplier. For a pure storefront or indoor screen, the count is pedestrian-only. The split is shown on every certificate.
What is the “visibility zone”?
It's the area in front of the face where the ad is actually legible — the region we count within. We state the zone we used so the number means something specific, not a vague catchment.
Do you track or identify people?
No. We count silhouettes crossing a line — no faces, no identities, no eye-tracking or attention claims. Video is processed at low resolution and deleted within 30 days, or instantly on request.
How accurate is the number?
We sample across the seven days and report a confidence interval that reflects counting noise — not a fabricated global accuracy percentage. Dense scenes are flagged with honest error bands rather than hidden, and the raw overlay is there for you to audit.
How do I use the certificate in my media kit?
The sheet is white-label-ready: drop the hourly impressions profile and per-face number straight into your rate card or proposal. One certified face that supports even a $1 higher CPM typically pays for its certificate in the first campaign.
Field guide
How to measure, prove, and price OOH audience
OOH Audience Measurement for Small Operators: How to Prove Impressions Without an Enterprise Contract
A plain-language guide to OOH audience measurement for small operators: prove billboard and DOOH impressions advertisers believe, without an enterprise contract.
ReadJun 2026Panel Data vs Ground-Truth Counting: Where OOH Impression Estimates Go Blind
Panel data vs ground-truth counting for OOH: where mobile-panel and bureau impression estimates go blind, and when a small operator needs a per-face count.
ReadJul 2026What 'Accurate' Really Means for an Impressions Number: MAPE and Confidence Intervals
What 'accurate' really means for an OOH impressions number: MAPE and confidence intervals explained in plain language, and why a single accuracy badge misleads.
ReadJul 2026Put a real number on every face you sell.
Certify your first face for $49, watch your Audience Certificate land in 72 hours, and quote your next CPM with evidence behind it.