Terms of Service

These terms govern your use of StreetProof. They incorporate our Privacy Policy, Cookie Policy, Acceptable Use Policy, Data Processing Agreement and Refund Policy.

Last updated: July 5, 2026

1. Who we are and what these terms cover

StreetProof (“StreetProof”, “we”, “us”) provides a self-serve service that converts video footage into anonymous pedestrian-counting results, reports and verification pages, and a Street Traffic Explorer that displays measured footfall data from named sources. These Terms of Service (“Terms”) form the agreement between StreetProof and the person or entity holding the account (“you”). By creating an account or using the service you accept these Terms.

In plain terms: You upload or stream video of a street; we count the people crossing a line you draw and give you a report. These are the rules for using that service.

2. The service

  • Counting studies. You provide footage by file upload, by connecting a public IP camera, or by streaming from a phone. Our pipeline detects moving silhouettes, tracks their trajectories and records anonymous line-crossing events: a timestamp, a direction and a broad category (adult, child, stroller, wheelchair, bicycle, dog).
  • Reports. Results are delivered as a dashboard, a PDF report and a short proof-overlay clip that shows exactly what was counted. Study-tier reports additionally include a Location Score.
  • Street Traffic Explorer. A map of streets with footfall figures drawn exclusively from real, named measurement sources (public pedestrian counters, open data programmes, completed StreetProof studies). Where no source covers a street, we display no number — see Section 10.

3. Accounts and eligibility

You sign in with a one-time code sent to your email address. You are responsible for keeping access to that email account secure and for all activity under your StreetProof account. You must be at least 18 years old and, where you act for a company, authorised to bind it. New accounts start with an empty wallet; you purchase processing credits before running any study.

In plain terms: No passwords — your email is your key. Keep it safe; whatever happens in your account is on you.

4. Credits and billing

  • Processing is charged in minutes of video, rounded up to the whole minute, and deducted from your wallet balance when you start a study. If your balance is insufficient the study will not start.
  • Product purchases (Spot Check, Location Study, credit packs) add the corresponding minutes to your wallet. Prices are shown at checkout; applicable VAT or sales tax is added where required. B2B invoices are available.
  • Footage rejected before processing begins (for example an unreadable file) is not charged.
  • Credits have no cash value outside the Refund Policy and cannot be transferred between accounts.

5. Refunds

Our refund commitments — including the proof-overlay quality guarantee — are set out in the Refund Policy, which forms part of these Terms.

6. Acceptable use

Use of the service is subject to the Acceptable Use Policy, which forms part of these Terms. Its first rule is absolute: you must not use StreetProof to identify, track or profile any individual.

7. Your footage and your responsibilities

You are the source of the footage, and only you can know whether it was lawfully captured. You represent and warrant that:

  • recording at the filmed location is lawful, and any legally required signage or notices (for example a “video surveillance area” notice where national law requires one) are in place — we provide a notice template you can use;
  • you have the right to use any camera or stream you connect to the service; and
  • the footage was not captured for the purpose of observing specific individuals.

Where submitted footage contains personal data, you act as the data controller and we act as your data processor under the Data Processing Agreement.

In plain terms: You point the camera; we count. Making sure the filming itself is legal at your location is your job — we give you the tools (notice template, DPA, minimisation by design) to do it properly.

8. Data protection

Our handling of personal data is described in the Privacy Policy and, for footage processed on your behalf, governed by the Data Processing Agreement. Both are incorporated into these Terms. Core commitments: data minimisation, low-resolution processing, no facial recognition, raw video deleted within 30 days or immediately on request.

9. Reports, accuracy and the honest-data rule

  • Counting results are produced by automated computer vision. Accuracy depends on footage quality (angle, light, density); the proof overlay exists so you can verify the counting yourself.
  • Categories flagged as beta in a report are estimates and are labelled with confidence intervals.
  • Extrapolations (daily or monthly projections from sampled footage) are clearly marked, carry confidence intervals, and are suppressed entirely when the observed window is too short to support them — a 30-second clip will never be presented as a daily figure.
  • Every figure in the Street Traffic Explorer and in reports is a real measurement tagged with its source, timestamp and confidence. We do not fabricate or simulate footfall. Where we have no measurement, we say so.
  • Reports are decision-support material, not a guarantee of commercial outcomes, footfall levels or business performance.
In plain terms: We would rather show you “no data” than a made-up number. Everything we do show, you can trace to a source — or watch being counted in the overlay clip.

10. Street Traffic Explorer and third-party data

  • Explorer figures come from named sources: public and open-data pedestrian counters (for example municipal sensor programmes), crowdsourced counting networks, licensed commercial providers where configured, and completed StreetProof studies. Each figure carries a source attribution; source licences are listed in the Explorer’s data-sources legend and must be preserved if you re-use the data.
  • Third-party sources are provided “as is”: we relay their measurements faithfully but do not warrant their accuracy, continuity or availability.
  • Streets without coverage display no figure and no estimate — only the option to commission a StreetProof study.

11. Intellectual property and licence

You retain all rights to your footage. You grant us the limited, non-exclusive licence needed to process it and produce your results and reports. Your reports are yours to share. Anonymous counting results (timestamps, directions, categories — no imagery, no personal data) may be retained and used in aggregate to build benchmarks. The service, its software, design and documentation remain our property.

12. Verification pages

Each report carries a public verification link that displays summary results (brand, title, period, totals, methodology) to anyone who has the link. This is how third parties — landlords, banks, investors — can confirm a report is genuine. Do not share the link if you do not want the summary to be viewable.

13. Availability, beta features and changes

We aim for high availability but the service is provided “as available”. Features labelled beta (for example certain category detections) may change or be withdrawn. We may modify the service, provided core paid functionality you have purchased is not materially reduced during your credit validity.

14. Liability

To the maximum extent permitted by law, our aggregate liability arising out of or in connection with the service is limited to the amounts you paid us in the twelve months preceding the claim. We are not liable for indirect or consequential damages, including business decisions made on the basis of reports or Explorer data. Nothing in these Terms limits liability that cannot be limited by law (such as liability for intent or gross negligence, or mandatory consumer rights).

15. Indemnity

You will indemnify us against third-party claims arising from footage you submit in breach of Section 7 or use of the service in breach of the Acceptable Use Policy, including reasonable legal costs.

16. Term and termination

You may close your account at any time; this deletes your footage and studies in line with the Privacy Policy. We may suspend or terminate accounts that materially breach these Terms — in particular the Acceptable Use Policy’s prohibition on identifying individuals, which we treat as a zero-tolerance violation. On termination for your breach, remaining credits are forfeited; otherwise Section 4 and the Refund Policy apply.

17. Governing law and disputes

These Terms are governed by the laws of Portugal, without prejudice to mandatory consumer-protection rules of your country of residence. Disputes are subject to the courts of Porto, Portugal, unless mandatory law provides otherwise. EU consumers may also use the European Commission’s Online Dispute Resolution platform.

18. Changes to these Terms

We may update these Terms; material changes will be announced in the app or by email at least 14 days before they take effect. If you do not agree to a change, stop using the service and close your account before the change becomes effective — the Refund Policy covers unused, paid credits in that case.

19. Contact

Questions about these Terms: legal@streetproof.app. Support: support@streetproof.app.

Not legal advice. These documents describe how StreetProof is built and operated — they are engineering and policy commitments templated from our compliance requirements (GDPR, EU AI Act, US state law), not a legal opinion. They do not replace advice from your own counsel about your specific situation, and nothing here creates an attorney–client relationship.